Follow this and you will certainly obtain successful label designs:
1. Communicational Empathy
Real effective designs are those that can accomplish communication empathy, i.e. designs that have been created according to the consumers’ necessities. Designers, mediators between the company and the consumers, must be aware of the type of audience the company is aiming at and know the relation between the manufacturer and the consumers of the product. They must know and understand the codes used by the social group aimed. In order to get the most accurate resolution of the design, it is necessary to make an exhaustive analysis of the product and the market.
2. Real Possibilities
For the development of this type of designs, the designer must be aware of the real and available possibilities: the available technologies, budget, and the design applications. If this is not considered, the design will be worthless and will create false expectations. When designing, creativity and reasoning are important and necessary tools.
To make an exhaustive analysis of the information that is going to be arranged on the available space is of high importance since this space is quite small and generally content is extensive. The designer must make use of different typographies and sizes for different functions. Apart from this, printing tests should be made so as to verify the label legibility.
The colors that appear in labels are very important since these elements determine the target audience, decorate the product, and, if they are well combined, draw the attention of the audience and generate certain visual effects that may arouse a feeling of change in the package morphology. The number of colors that are going to be used in the design should also be considered, since designs that comprise a lot of colors are more expensive to print.
5. Morphology and Budget
At the moment of making decisions regarding the morphology of a label, it is important to take into consideration the available budget, since costs may change according to the type of cut. Right-angled cuts are made with guillotine, while irregular cuts require special cutting devices. This type of cut is eventually more expensive. Apart from this, no matter the type of cut of the label, when designing, cut-lines and bleeds should also be considered. Cut-lines are the lines that indicate where to cut. Bleeds are a few inch extensions of the design outwards to avoid loosing part of the image when several cuts are made.
A label design is immediately connected to the product package. This is why, in order to create an effective label it is important to consider the package shape, material and color. According to these characteristics, certain decisions will be made: the amount of labels that a package will use-one wrapping label or two, one for the front and one for the back-, the most appropriate format for the brand to look good, the most appropriate colors to combine with the package, and the best type of paper to print.
7. The Message
When designing a label, there is a series of elements and information that must be arranged on the plane. This arrangement depends on the message that the label is intended to convey. It is necessary to make sure the receivers get this message correctly and not a different interpretation. Showing the label sketch to someone that has nothing to do with its creative process and who has never seen the design is a good way to test the message. Listening to the volunteer ideas and suggestions is also important since he or she will have a more objective point of view of the design.
When using miscellanies, it is important to be very careful. Unlike other design pieces, miscellanies play a relevant role in labels and packages. They are not only ornaments to make the package look better, but also direction markers in the design.